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Top 5 Keyword Research Methods
In this post, we will discuss existing keyword research methods and how to use ChatGPT for keyword research. We will also demonstrate how to evaluate a keyword’s search volume and competitiveness in order to improve website ranking and traffic.
Navigational Keywords
- Navigational keywords are used when someone is trying to find a specific page on your site.
- People who search for navigational keywords already know what they want from your website
Informational Keywords
- Informational keywords are used by people who want to learn something related to your business or niche.
- People searching for informational keywords do not have a buying intent.
Commercial Keywords
- Commercial keywords are used by people in the research phase of their purchase journey.
Transactional Keywords
- Transactional keywords indicate a clear buying intent.
Local Keywords
- Local keywords can drive sales to a business.
Conclusion
In conclusion, transactional, commercial, and local keywords can drive sales to a business it should not be all about money. A holistic approach should be taken when building a blog for your business so it helps grow in ways beyond just revenue.
The research came from this YouTube channel https://www.youtube.com/watch?v=k4rLJD7E0D0
